Communications Model and Effective Communication
- academicscommunica
- May 20, 2019
- 1 min read

Communication Model which normally refer to communication cycle was first introduced by Wilbur Schramm. This model was also named after the founder of communications studies, Wilbur Schramm. He is believed to have introduced the career after World War 2 when the United States of America started to expand universities.
Communication model is not only a theoretical concept, however a daily and practical phenomenon that people need to understand before engaging into any communications/ conversation.
Wilbur Schramm Model, consist of:
Sending
Encoding
Channel
Message
Decoding
Receiving
Feedback
Failing to understand the concept may lead to conflicts and misunderstanding among people. Effective communication is a result of understanding of Wilbur Schramm Model/ Communication Model.
Conflicts and ineffective communication is mostly common in political organisations. Could it be possible that conflicts in political organisation are a result of lack of effective communication? How far can communication act as conflict resolution mechanism? how does conflict and communication relate?
The next "posts/Issue" will illustrate more on the highlighted concepts.
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